Adjunct Professorial Lecturer
Department of Performing Arts
M.F.A. Theatre Management & Producing, California Institute of the Arts (CalArts)
B.S.Ed in Secondary Education, Missouri State University
Chad M. Bauman is the Associate Executive Director of Arena Stage at the Mead Center for American Theater, where he oversees marketing and communications, facilities, operations and information technology, as well as manages strategic planning activities and participates in the fundraising work of the organization. Immediately prior, he was the Director of Marketing and Membership of The Smithsonian Associates, an education and outreach division of the Smithsonian Institution with 30,000 members presenting hundreds of programs each year.
Previously, Chad was the Director of Communications for Arena Stage, where he supervised the marketing, media relations, publications, and audience services departments. He joined Arena in 2007 in order to develop strategies to help guide the company through a 2.5 year transition period while the Mead Center for American Theater was being built. While at Arena, he lead a rebranding effort repositioning the 60 year old resident theater as a national center, reversed a seven year subscription decline almost doubling the base, reduced patron attrition by 7%, and increased subscription revenue by 105%, total earned revenue by 130%, and the number of new patrons by 90%. During his tenure, Arena Stage set new all-time records for highest grossing play, highest grossing musical, highest grossing week and highest grossing day in four separate fiscal years. Before joining Arena, he was the Director of Marketing and Communications at Americans for the Arts, the nation’s leading non-profit organization for advancing the arts in America, where he was responsible for all earned revenue goals, branding, and strategic communications.
As a speaker and consultant, he has worked with a wide variety of clients including City Theatre Company, Carnegie Hall, The Flynn Center for the Performing Arts, the Philadelphia Cultural Alliance, St. Louis Regional Arts Commission, ArtsMidwest, the Arts & Business Council and the National Arts Marketing Project. He currently sits on the advisory committee for ArtsMarketing.org, and is a member of the Board of Trustees for the Contemporary American Theater Festival. He designed and teaches in the Technology in Arts Management program at American University which launched in July 2012, and is an adjunct professor in the MFA Producing Program at CalArts and the graduate Arts Administration Program at Drexel University. In 2011 and 2012, Washington Life Magazine named Chad one of the most influential leaders under 40 in our nation’s capital. He founded the Arts Marketing Blog, and has written for DC Theatre Scene and ArtsJournal.