Broadcasters face ever-greater obstacles to grabbing and holding audience attention, especially as the television landscape becomes more cluttered and viewing habits evolve around new, more mobile platforms. One solution is to shift towards spectacle and sex appeal at the expense of substance. But producers committed to telling smart, informative science and natural history stories need to get more creative—rising to the challenge and finding new ways to engage and entertain viewers with quality content. Join Jared Lipworth, Executive Producer of Specials at National Geographic Television, to explore the good and bad of chasing eyeballs and the inquisitive brains behind them.
- Center for Environmental Filmmaking
- Chris Palmer
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