The Marketing Management graduate business certificate is designed for students who are currently advertising or public relations managers seeking advancement in the field or students who wish to enter the field of marketing.

 

This certificate is designed for current advertising or public relations manger seeking advancement in the field, or individual seeking to enter the field. 

Admission to the Program

Open to students with a bachelor’s degree or equivalent from an accredited institution with a satisfactory grade point average. Applicants must have at least one year of work experience. Applicants whose first language is not English are required to take and earn minimum acceptable scores on the Test of English as a Foreign Language (TOEFL) and demonstrate English language proficiency. 

Certificate Requirements

• 15 credit hours of approved course work with grades of B or better 

Grades of C or D in certificate program courses are not accepted toward the fulfillment of certificate requirements, although these grades will be included in the calculation of the GPA. Students must have at least a 3.0 GPA in certificate courses in order to be awarded a certificate. Students must have at least a 3.0 GPA in certificate courses in order to be awarded a certificate. Students must be enrolled in at least 6 credit hours during each 12 month period. Students must complete the certificate within four years. 

Prerequisites

Passing grade in introduction to economics course. 

Course Requirements

• MKTG-612 Marketing Management (3) 

or 

MKTG-632 Fundamentals of Marketing (3) 

• MKTG-764 Survey Methods in Marketing Research (1.5) 

or 

MKTG-766 Qualitative Methods in Marketing Research (1.5) 

• MKTG-765 Brand Strategy (3) 
• MKTG-761 Buyer Behavior (1.5) 
• MKTG-762 Integrated Marketing Communication (3) 
• additional approved marketing course (3)