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Photograph of Anu Mitra

Anu Mitra Associate Professor Department of Marketing

Contact
Anu Mitra
(202) 885-1975
KSB | Marketing
Kogod School of Business T21
Mon 11:30-12:30, 2:30-5; Thurs 11:30-12:30, 3:30-5
Degrees
Ph.D. in business from the University of Florida, an MBA from the Indian Institute of Management, and a BS in economics from the University of Calcutta.

Bio
Professor Mitra teaches marketing management, consumer behavior, and marketing research. Her research focuses on consumer perceptions of marketing information such as advertising, nutritional labeling, and other mandatory disclosures, and their public policy implications. She has published scholarly articles in the Journal of Consumer Research, International Journal of Research in Marketing, Journal of Public Policy and Marketing, Marketing Letters and Journal of Business Research. Two of her articles in the Journal of Consumer Research won awards from the Association of Consumer Research. She serves as a Visiting Scientist at the US Food and Drug Administration’s Center for Science and Applied Nutrition, and is involved in FDA-sponsored studies that examine consumer use of nutrition information on food labels.
For the Media
To request an interview for a news story, call AU Communications at 202-885-5950 or submit a request.

Teaching

Spring 2024

  • MKTG-302 Marketing Research

  • MKTG-302 Marketing Research

Fall 2024

  • MKTG-302 Marketing Research

  • MKTG-302 Marketing Research