Kevin Grasty Assistant Vice President for Creative Services UCM | University Publications
- Degrees
- BFA Visual Communication, Pratt Institute
- Favorite Spot on Campus
- Bender Arena Section 103, Row: C, Seat: 12
- Book Currently Reading
- Black Boy Joy
- Bio
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Kevin Grasty joined American University in 1983 as the lead graphic designer for undergraduate recruitment. He manages the integrated in-house creative services team of designers, writers, editors, photographer, production and traffic manager and university communications and marketing administrative unit that support the division’s photography, technology, and customer service support. Kevin manages the creative team that produces the university's flagship publication, American magazine, annual year in review report, undergraduate admissions collateral, priority development and alumni relations collateral, and other high-visibility projects that showcase American University’s incredible story.
He monitors the use of AU’s official logotypes, marks and supports the university’s licensing and trademark program and its partnership with Collegiate Licensing Company (CLC). He advises on creative design strategy related to integrated digital communications, and university marketing and branding initiatives. His notable contributions include: directing the reimagined and redesigned American magazine (print and digital), serving as the design lead for the redesign of american.edu, and lead designer of the AU Athletics and Recreation primary and secondary logotypes, and the Blue Crew spirit program logo.
Kevin is excited about UCM's commitment to making an impact by engaging with audiences through thoughtful strategy, effective communication, and compelling creative to build awareness and recognition of American University.
Scholarly, Creative & Professional Activities
Honors, Awards, and Fellowships
2009 Dedicated Service Award – 25 years
2009 Service to the AU Community – special recognition for the Web Development Team
2004 Dedicated Service Award – 20 years
1999 Dedicated Service Award – 15 years
1996 University Staff Award for Outstanding Performance
1994 Dedicated Service Award – 10 years
1991 Print Regional Design – WAMU 30th Anniversary logo
1985 Print Regional Design – Grass T Design business card
Media Appearances
Q&A with AIGA-DC April 2014
Honors, Awards, and Fellowships
2014 Dedicated Service Award - 30 years
2019 Dedicated Service Award - 35 years
Announcements
CASE 2014 Circle of Excellence Grand Gold Award for Magazine Publishing Improvement - American Magazine