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COMM-539International Strategic Communication (3)
Course Level: Undergraduate/Graduate
(PC) The forces of globalization have created a necessity and opportunity for international PR programs. Given the newness of truly international programs, prospective practitioners must gain expertise in cultural sensitivity, knowledge of business cultures, and realistic expectations. The course covers global firms, local agencies, case studies, and PR practices around the world. Usually offered every spring. Prerequisite: minimum 2.5 GPA.