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COMM-573 Visual Strategies in Public Relations (3)

Course Level: Undergraduate/Graduate

Visual Strategies in Public Relations (3) (PC) In this course students develop critical analytical skills related to graphics and design with the goal of using images and visuals in strategic communication campaigns and understanding how images communicate. They also learn the visual approaches and techniques used by designers to enhance message exposure, awareness, and behavioral change in products such as newsletters, brochures, posters, press kits, and web sites. Restriction: Public Relations & Strategic Communication (BA), Strategic Communication (MA), or Global Media (MA); and minimum 2.5 GPA.