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COMMUNICATION

COMM-658 Strategic Communication Campaigns: Advertising Lab (3) Course Level: Graduate

Strategic Communication Campaigns: Advertising Lab (3) It is important for public relations practitioners to understand the role that advertising plays within the context of a strategic communication campaign. This course teaches students how advertising plays a role in the creative process by reviewing creative development, creative strategy, and creative execution. Crosslist: COMM-458. Usually Offered: spring. Grading: A-F only. Restriction: Strategic Communication (MA).