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KSB-300 Personal Branding and the Career Campaign (1) Course Level: Undergraduate

Personal Branding and the Career Campaign (1) This course helps students take a comprehensive approach to charting and managing their careers in both the short and long term. It reviews how to assess personal interests, skills, and values against market/industry trends to identify where there is optimal fit, as well as a competitive advantage. Students learn how to identify target companies/organizations and assess corporate culture to make effective choices. Elements of an outreach campaign including targeted marketing materials, networking strategies, interviewing, negotiating, and accepting job offers while building a lifelong network are emphasized, as is increasing internship/job search productivity. Grading: Pass/Fail only. Prerequisite: KSB-200.