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MKTG-250Fundamentals of Marketing and Business for Communications (3)
Course Level: Undergraduate
Fundamentals of Marketing and Business for Communications (3) This course provides an introduction to the fundamentals of marketing and business relevant to media and communications. Includes an overview of the principles of marketing, the business environment, and business strategy and an introduction to microeconomics and financial statements. Note: This course is designed for non-business majors only and may not be taken by students who have a declared or intended major in KSB. Students may not receive credit toward a degree for both MKTG-250 and MKTG-300.