To view course descriptions for all courses in a single subject:
Select the subject from the drop-down list
Click Get Descriptions
Searching course descriptions by keyword is currently unavailable.
MKTG-302Marketing Research (3)
Course Level: Undergraduate
Study of research tools used to aid marketing decision making. Considers definition of research problems, selection of projects, and analysis of data. Execution of a consumer survey is a major component of the course. Students use computers to analyze research data. Prerequisite: MKTG-300 or MKTG-250, and STAT-202 or STAT-203.