Skip to main content

Office of the Registrar

Course Descriptions

To view course descriptions for all courses in a single subject:

  1. Select the subject from the drop-down list
  2. Click Get Descriptions

Searching course descriptions by keyword is currently unavailable.


MKTG-412 Advertising and Promotion Campaigns (3)

Course Level: Undergraduate

Advertising and Promotion Campaigns (3) Development of an advertising campaign for a client. Includes formulation of advertising strategy, media planning, media buying, creative execution, and campaign evaluation. Prerequisite: MKTG-411 and upper-division standing.