To view course descriptions for all courses in a single subject:
Select the subject from the drop-down list
Click Get Descriptions
Searching course descriptions by keyword is currently unavailable.
MKTG-632Understanding the Marketplace and Consumer (3)
Course Level: Graduate
This course provides students with an introduction to the fundamental principles of marketing needed for business, both profit and non profit. Includes an overview of products and new product development; pricing strategies including costing and financial analysis; and understanding the marketing environment including segmentation and targeting tools. Prerequisite: admission to MS in Marketing program.