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MARKETING

MKTG-642 Managing Digital Brand Identities (1.5) Course Level: Graduate

Managing Digital Brand Identities (1.5) This course develops a greater understanding of current digital trends, strategies, and emerging marketing techniques, along with their effects on individuals, corporations, and non-profits. Through readings, case studies, and hands-on projects, students gain an understanding of web development, social media and community management, email and content marketing, A/B testing of digital assets, and e-commerce. Grading: A-F only. Prerequisite/Concurrent: MKTG-612 or MKTG-632.