Skip to main content

Office of the Registrar

Course Descriptions

To view course descriptions for all courses in a single subject:

  1. Select the subject from the drop-down list
  2. Click Get Descriptions

Searching course descriptions by keyword is currently unavailable.


MKTG-655 Entertainment Marketing (1.5)

Course Level: Graduate

This course explores marketing issues related to the entertainment industries. Students apply cutting-edge marketing principles, theories, and research tools to the marketing of products and services within the entertainment industry and to the use of entertainment to market products and services. The course uses a mix of cases, readings, and discussions with clients to enhance student skills and understanding of entertainment marketing strategy. Prerequisite: MKTG-612 or MKTG-632.