The Fashion Industry: Introduction to the Fashion Business (3)
Examines the key business components and prominent careers
available in the fashion industry including fashion industry
structure (couture to athletic wear, accessories and shoes,
global firms, and new ventures, etc), product design and
creation, and production and marketing. The course also
addresses U.S. and global supply chains, fair trade and labor
laws, and sustainability. Students research new and emerging
technologies and discuss the impact those technologies have on
the future of design, supply and demand, and delivery.
Prerequisite: MKTG-300 or MKTG-250.