How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns have been influenced by corporations and the government, becoming part of our national conversation and changing us as a society.
Relational, Networked and Collaborative Approaches to Public Diplomacy: The Connective Mindshift
Over the past decade, scholars, practitioners, and leading diplomats have forcefully argued for the need to move beyond one-way, mass-media-driven campaigns and develop more relational strategies. In the coming years, as the range of public diplomacy actors grows, the issues become more complexly intertwined, and the use of social media proliferates, the focus on relations will intensify along with the demands for more sophisticated strategies. These changes in the international arena call for a connective mindshift: a shift from information control and dominance to skilled relationship management.
In Grave Injustice, Stack seeks to advance the anti–death penalty argument by examining the cases of individuals who, like Troy Davis, have been executed but are likely innocent. By telling the stories of Jesse Tafero, Ruben Cantu, Carlos DeLuna, Cameron Todd Willingham, Larry Griffin, and others, Stack puts a human face on the ultimate and irrevocable tragedy of capital punishment.
Professor Patricia Aufderheide's bookDocumentary Film: A Very Short Introduction(Oxford University Press, 2007) covers genres and styles of documentaries and issues such as ethics and objectivity. She cites examples from both classics and modern documentary films.
Getting It Wrongdebunks 10 prominent media-driven myths, among them several of the most cherished stories American journalism tells about itself. Media-driven myths are stories about and/or by the news media that are widely believed and often retold, but which, under scrutiniy, prove to be apocryphal or wildly exaggerated. These include the notion that the news media brought down Richard Nixon's corrupt presidency, ended Sen. Joseph McCarthy's anti-communist witchhunt, and fomented the Spanish-American War.
The Movies That Changed Us: Reflections on the Screen
The Movies That Changed Us: Reflections on the Screenis Nick Clooney’s analysis of 20 films that impacted society and the basis of a course he will teach in Spring 2009. Clooney is also the author ofCincinnati: Majestic Vision(2001) andNick: Collected Columns of Nick Clooney.
Opening Standards: The Global Politics of Interoperability
Experts from industry, academia, and public policy consider both economic and political implications of open standards. The book examines the effect of open standards on innovation, on the relationship between interoperability and public policy (and if government has a responsibility to promote open standards), and on intellectual property rights in standardization--an issue at the heart of current global controversies. Finally, Opening Standards recommends a framework for defining openness in twenty-first-century information infrastructures.
Protocol Politics examines what's at stake politically, economically, and technically in the selection and adoption of a new Internet protocol. DeNardis's key insight is that protocols are political. IPv6 intersects with provocative topics including Internet civil liberties, U.S. military objectives, globalization, institutional power struggles, and the promise of global democratic.
The Internet has transformed the manner in which information is exchanged and business is conducted, arguably more than any other communication development in the past century. Despite its wide reach and powerful global influence, it is a medium uncontrolled by any one centralized system, organization, or governing body, a reality that has given rise to all manner of free-speech issues and cybersecurity concerns.
AU Professor Emeritus Jerry Hendrix, Professor Pallavi Kumar, and Assistant Professor Darrell Hayes teamed up to revise a classic source for case study courses with almost all new material, primarily from the Public Relations Society of America's award-winning cases. Using the ROPE process model (research, objectives, programming, and evaluation) developed by Hendrix, the authors keep students focused on the strategic elements of exemplary communications campaigns.
Many guides on public speaking focus on how to convey knowledge or understanding. While it is useful to master such informative speech, other goals and strategies are essential for a politician. The political speaker is often called upon to communicate optimism, to rely on material written by others, to speak repeatedly, day in and day out.
Lehrman's Political Speechwriter's Companion offers both speakers and writers the "LAWS" of political speech and how to apply them. Lehrman's book provides annotated speeches, interviews with speechwriting luminaries, and Web links to notable speeches.
Charles Lewis co-authored theNew York Timesbest sellerThe Buying of the President 2004(HarperCollins, 2004), an investigative analysis of campaign contributions and how they affect candidates. The book, researched by many SOC journalism students, was written with The Center for Public Integrity, a non-profit, non-partisan investigative reporting organization that Lewis founded.
Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet
In Montgomery's latest book,Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet(The MIT Press, 2007), she examines the impact of the new media landscape on children's social and political development and the policy battles that have been waged by parents, politicians and advocacy groups on their behalf.
As cinematic technology brings ever-more-breathtaking images to the screen, and as our direct contact with nature diminishes, an ever-expanding audience craves the indirect experience that these films provide. But the success of wildlife and nature films has a dark side, as Chris Palmer reveals in his authoritative and engrossing report on the wildlife film business. A veteran producer and film educator, Palmer looks past the headlines about TV host Steve Irwin’s death by stingray and filmmaker Timothy Treadwell falling prey to his beloved grizzlies, to uncover a more pervasive and troubling trend toward sensationalism, extreme risk-taking, and even abuse in wildlife films.
Dead Wrong: Violence, Vengeance and the Victims of Capital Punishment(Praeger, 2006) reveals the human side of the death penalty and comes face-to-face with current issues involving capital punishment.
InThe Greater Generation: In Defense of the Baby Boomer Legacy(St. Martins Press, 2006) Steinhorn defends baby boomers against critics' claims that they are self-centered, elitist and self-indulgent, arguing instead that the generation has improved forever American culture.
From "Perverts" to "Fab Five"tracks a half-century of how the American media have depicted gay people. Each chapter of Streitmatter's illuminating book describes a particular milestone on the media's evolution from demonizing homosexuals over fifty years ago to celebrating gay people today.
Journalism Ethics by Court Decree: The Supreme Court on the Proper Practice of Journalism
Journalism Ethics by Court Decree: The Supreme Court on the Proper Practice of Journalism(LFB Scholarly Publishing, 2008) is the latest book by Watson. The book covers historic Supreme Court decisions relating to the First Amendment and conflicts between law and journalism ethics.
Zaharna's Battles to Bridges offers timely insight and tackles the pressing need to expand the vision of strategic US public diplomacy. Within a rich theoretical framework, it explores the interplay of power politics, culture, identity, and communication and explains how the events of 9/11 and underlying communication and political dynamics have redefined what ‘strategic communication’ means today.