University Communications and Marketing (UCM) leads American University’s strategic marketing and communication. We tell the story of AU through print and digital media to deliver compelling messages to internal and external audiences. We bring experience, expertise, and knowledge of best practices to our collaborations with clients and stakeholders. UCM delivers outstanding service and exceptional content that showcases AU’s high-caliber scholarship, research, and teaching.
AU’s Strategic Plan, particularly Goal #10, “Win Recognition and Distinction,” guides UCM’s planning and resource allocation. When requested projects fall outside these parameters, we can provide referrals and guidance to help our university colleagues work with outside vendors.