Bill Bellows currently supports the Kogod School of Business as a member of its Core Curriculum Committee, through guest lecturing and counseling with the Professionalism program and through interactions with entrepreneurship faculty and alumni.  He is also a guest lecturer in bioentrepreneurship with the College of Arts and Sciences. Prior to retirement, his area of focus centered on innovation and entrepreneurship. He helped develop the school's first classes using Design Thinking, Customer Development, and Business Model disciplines, and led cross-campus entrepreneurship efforts.

Bellows' classes included:
* Disruptive Innovation, focusing on the socioeconomic impact of technologies like AI, robotics, and autonomous vehicles
* Entrepreneurship and Innovation, an experiential class where students developed startup business models
* Design Thinking for Innovation, an AU Core class exploring collaborative human-centered solutions to complex problems, and
* Introduction to Business, a survey course for first-year business students

Bellows also served as a business mentor for student teams in AU's NSF I-Corps site program, and was co-Director of the AU Entrepreneurship Incubator (now the Veloric Center for Entrepreneurship).

Bellows received Kogod's Faculty Award for Outstanding Service and the Ann S. Ferren Curriculum Design Award. 

Prior to his time at Kogod, Bellows was an entrepreneur in Silicon Valley and Northern Virginia, co-founding and leading a global consulting firm that worked with Fortune 500 and emerging tech companies and venture capitalists. The firm was later acquired by Omnicom Group. He also was a co-founder of One White Pixel, an early mobile application development company and served as a C-level executive in three other early stage companies.