Curriculum
The online master’s in marketing analytics curriculum is designed to provide you with a deeper insight into how big data impacts marketing strategies in today’s economy. The curriculum differentiates itself from other analytics curriculums by offering courses that will challenge you to solve real-world marketing problems across a wide range of industries, giving you a competitive edge.
The 33-credit program can be completed on a full-time or part-time schedule, and includes courses in brand strategy, predictive analytics, business intelligence, digital marketing analytics, and more—plus hands-on practicum experiences.
Business Fundamentals Certificate
You will have the option to pursue the Business Fundamentals Certificate as a part of your marketing analytics degree by completing four additional elective courses that meet the certificate requirements. In this certificate program, you will gain a fundamental understanding of business and management in courses that focus on financial accounting, marketing, finance, international business, and more.
Explore the program curriculum and online marketing analytics courses.
Hands-On Practicums
The curriculum includes two hands-on practicums (1.5 credits each) that allow you to solve business challenges with real organizations. During these practicum experiences, you will use marketing insights and analytics tools to find solutions to problems these organizations face.
In addition to these problem-solving projects, you will network with business leaders and make invaluable connections.